NerdWallet
(May 29, 2015)
Entrepreneurship in Boulder, Colorado, isn’t just business as usual; it’s a lifestyle.
The city’s locals love the outdoors and have a passion for healthy, active living — values that permeate their businesses. At the base of the majestic Rocky Mountains, Boulder has become a hub for natural food and skin care products.
“You might think you’re a little bit weird trying to change the world through tofu,” says Bill Capsalis of the industry group Naturally Boulder. “But then you meet someone trying to change the world through peanut butter.”
Jody Nagel was just trying to find food that fit her gluten-free diet when she started Boulder Granola in 2011. The business makes organic, gluten-free, vegan granola using her mother’s recipe from the 1960s, which fits right in with what some describe as Boulder’s hippie culture. “There’s something about being close to nature in the mountains,” Nagel says.